Be Fresh Private Label

As consumer perceptions shift and grocers create more distinctive products that hit today’s top food trends, SPUD.ca’s private label Be Fresh was in need of a packaging refresh that would stand out on the shelf. 

Stepping away from the previous monochrome aesthetic, we pushed the boundaries with bright and colourful illustrations. Covering multiple categories from beverages to frozen food, our priority was to engage effectively with a primary audience of young mothers and millennials. The irregular and imperfect illustrations reflect the brands focus on organic ingredients, while the playful colours are a nod to each products fresh and flavourful taste.

Packaging, Illustration, Photography, Art Direction, Creative Direction

Photography: Kate Kerluke and Brooke Hoffos